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We continue to increase the use of our clienteling platform to connect our customers with our stylists, spur repeat purchases and help deliver a more personalised experience. LF: We opened our first Australian boutique in 2014 in Melbourne’s Emporium, and our local footprint has since expanded to 10 stores across Australia and New Zealand.
Out of that quandary, Interior Define was born in 2014, with the goal of giving consumers access to made-to-order sofas at a competitive price point. Those local “feet on the ground” (digitally speaking) also help Interior Define test a market’s readiness for new brick-and-mortar locations.
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