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It’s hard to believe that the invention of the UPC — first used by railroads almost 100 years ago and then introduced to speed grocery checkout lines back in 1974 — hasn’t changed. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process.
In fact, according to a recent Accenture study , 92% of the 50 North American retailers surveyed said they are either piloting RFID or have reached full adoption, up from 34% in 2014. consumer reliance on ecommerce, in-store pickup, and self-checkout.?. This helps a retailer maximize full price sales opportunities and reduce markdowns.
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