2014 Accounting Consumer Markdowns 
Retail TouchPoints
JUNE 18, 2024
Give Some, Get Some It makes a lot of sense when a brand offers a nominal discount to encourage an email sign-up or account creation. Most consumers are willing to part with personal information in exchange for something they value – and consumers value many things beyond discounts and markdowns.
Indigo 9 Digital
FEBRUARY 28, 2023
It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. While many argue Forever 21’s demise is due to a more socially conscious consumer fast fashion retailers are as popular as ever. If you can’t move all of the inventory then markdowns are required which eats into sales per sq.
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