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Why Retail Brands Need to Collect Their Own Data

Retail TouchPoints

Give Some, Get Some It makes a lot of sense when a brand offers a nominal discount to encourage an email sign-up or account creation. Most consumers are willing to part with personal information in exchange for something they value – and consumers value many things beyond discounts and markdowns.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Each step is highly digitized and integrated with another, which allows the company to churn out hundreds of new products tailored to different regions and user tastes at a daily rate. Think Sears.