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“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto targetmarket.
s low priced cosmetics are a natural fit for its targetmarket of Gen Z consumers who don’t have a lot of disposable income. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. In 2013 e.l.f CEO Tarang Amin. By 2019 e.l.f.
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