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s low priced cosmetics are a natural fit for its targetmarket of Gen Z consumers who don’t have a lot of disposable income. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. In 2013 e.l.f CEO Tarang Amin. By 2019 e.l.f.
“What we were beginning to realize is that women have a different view of beauty than what was being portrayed,” said Kathy O’Brien former vice president of skin and marketing services for Unilever (which owns Dove), and O’Brien was also involved in the conception of the Real Beauty campaign. “We Real Beauty Sketches (2013).
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