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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced. But don’t count YouTube out.

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