Retail TouchPoints

MARCH 15, 2022

TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. But don’t count YouTube out. Know what your goal is.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

A1 Retail

FEBRUARY 12, 2024

Ginny Major, eCommerce Home & Living Category Manager, TikTok Shop Global said “Collaborating with Spring Fair has been essential in educating the industry about the value of TikTok Shop and the future of social commerce. We’ve made connections with so many remarkable businesses and eagerly await returning for Autumn Fair.”

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. For 2023, live streaming commerce, still not meaningful in the US. I think Shein is actually taking share from the fast fashion.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59