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“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto targetmarket. Building a DTC Brand Beyond Borders.
With launching my ready-to-wear collection in 2013 and introducing Raishma Studio in 2021, the brand has come a long way in expansion. Today, the brand has a loyal international clientele that loves what Raishma offers, which is a great fusion of modern silhouettes and elements of ethnic design.
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