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‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX

Retail TouchPoints

Launched by twin brothers Alex and Mike Faherty in 2013, the premium “surf hippie” lifestyle brand currently operates 25 stores and sells into 300 specialty outlets. Our brand is a true labor of love,” said Alex Faherty, Co-founder and CEO of Faherty Brand in a statement. “As As we grow, we want to be the best we can be.