Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
Retail TouchPoints
MARCH 15, 2022
Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. Where do you plan to use that content? You might not even want to run it on social media. Maybe you want to use that content on your website to increase conversions on your checkout page.”.
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