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Harvey Ma, VP and General Manager of the Sams Club Member Access Platform media offering, talked about the kinds of ads now available on its in-store “scan-and-go” mobile self-checkout devices. Immediate Access Its not only the product innovation cycle that has sped up consumers also expect to find and get those products fast.
TikTok and Instagram are volume platforms, they’re like the fastfashion of social media,” Dulay explained. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. But don’t count YouTube out. Know what your goal is.
But most of TikTok shops and YouTube native checkout and these other experiences are what we would call video commerce. I think there’s use cases where native checkout in video makes a lot of sense. And even video commerce is not a very big thing.
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