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Still, many Chinese citizens were unable to afford – or unwilling to pay full retailprices – for foreign-branded items. Bain & Co reported growth in luxury-goods spending falling from 7 per cent in 2012 to 2 per cent the following year, with Western luxury brands in particular taking a hit. CASE STUDY : Neiwai.
Since its early days Supreme has collaborated with other brands but it was a collaboration with designer brand Comme des Garcons in 2012 that was one of the first ones that significantly increased the brand’s exposure. Supreme has also collaborated with Lacoste, Nike, Timberland, Louis Vuitton and Burberry.
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