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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. Brands that embraced digital strategies generated increased engagement and sales.

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20 Shopify Stores to Inspire You

Small Biz Trends

Sell anywhere: With a Shopify store, you can promote and sell merchandise on multiple channels such as Amazon, Facebook and Walmart Marketplace from one platform. Keeping the target market in mind, they have designed a colorful yet simple homepage. The Best Shopify Store Examples to Inspire You. ZeroGravity. Manitobah Mukluks.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.

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