Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID
Retail TouchPoints
JANUARY 18, 2021
It is important for retailers to track ASONTV spending accurately because it represents the true popularity of products and correlates with eventual in-store sales. The more the ASONTV marketer spends, the higher the eventual retail sales should be. As a result, ASONTV marketers promote their spending data to retailers.
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