Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID
Retail TouchPoints
JANUARY 18, 2021
The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.
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