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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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White Castle Rolls Back Slider Prices to 2012 in Bold Value Play

Retail Wire

White Castle has rolled back the cost of its sliders to 2012 prices in an unprecedented, budget-busting move to drive store traffic and build customer trust. This means each slider is priced at 67 cents, less than the menu listing of the brand’s Original Sliders 13 years ago.

Returns 130
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

At any company, there is a time that a CEO should be there.” He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Fashion 264
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary. It’s usable by everyday consumers, and that’s what makes it powerful.”

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. Shein is very Gen Z oriented, so we bring in as many Gen Z team members as possible,” said Marisa Runyon, Director of Creative Content and Production at Shein. “We Shein spoke during a panel discussion at the recent FUTR conference in New York City.

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How three Aussie retailers with a US presence are navigating the market now

Inside Retail

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

Marketing 165
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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations. An accounting and marketing graduate, Chiczewski also has a Masters of Business degree. He takes over from Martinez who started his career at McDonalds as a 15-year-old crew person at McDonalds Yallambie, Victoria.

Finance 226