2012, Advertising and Target Market - Experience Retail Today

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

AUGUST 22, 2024

Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. One notable case is Procter & Gamble’s ‘Thank You, Mum’ campaign, launched during the 2012 London Olympics.

Apparel

Apparel Consumer Promotions Marketing

A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I You could also target early risers, hypothesizing that early birds are more into extreme journaling.

Marketing

Marketing Advertising Target Market Consumer

Experience Retail Today

The Olympic opportunity: How brands can sustain their momentum beyond the Games

A Beginner’s Guide to a Cookie-Free Marketing Strategy

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