Retail TouchPoints

JUNE 26, 2024

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

Advertising 214

Advertising Returns Marketing Accounting 214

Inside Retail

JUNE 22, 2023

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

Advertising 228

Advertising Specialty Retailers Consumer ATS 228

Retail TouchPoints

AUGUST 17, 2023

year-over-year drop in net revenue, which the company said was due to its reductions in advertising spend and focus on profitability. In May 2023 the company launched Grove Wellness, a product hub that offered consumers personalized product recommendations, including third-party brands, based on their unique health and wellness needs.

Advertising 192

Advertising Marketing Management Consumer 192

Small Biz Trends

SEPTEMBER 7, 2022

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

Advertising 137

Advertising Promotions Marketing Clienteling 137

Inside Retail

MARCH 24, 2022

Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Peterson agreed, and the company’s marketing began being designed through a more creative lens, without thought for the advertising ramifications of any choices made.

Marketing 130

Marketing Advertising Consumer ATS 130

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Fashion 130

Fashion Management Advertising Promotions 130

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. Generation Z is a demographic that has remained elusive for many brands. We want to hear what you think!

Supermarket 130

Supermarket Advertising Management Marketing 130

Hunton Andrews Kurth

MAY 12, 2022

However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.

Advertising 106

Advertising Fashion Consumer Shopping 106

Retail TouchPoints

SEPTEMBER 28, 2020

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

Shopping 176

Shopping Merchant Services Accessories Drop-Shipping 176

Hunton Andrews Kurth

DECEMBER 8, 2022

The commonly followed Guides , which were last updated in 2012, set forth: (1) general principles that apply to all environmental marketing claims; (2) how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and (3) how marketers can qualify their claims to avoid deceiving consumers.

Marketing 105

Marketing Consumer Advertising 105

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. Digital advertising boom time.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail Focus

OCTOBER 12, 2022

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Advertising 130

Advertising Location Promotions Consumer 130

Hunton Andrews Kurth

DECEMBER 14, 2022

The FTC’s notice seeks input on a number of areas addressed by the current Guides, which last were updated in 2012.

Consumer 105

Consumer Marketing Advertising ATS 105

Inside Retail

OCTOBER 21, 2021

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Sharp founded the online scrapbook and photo-sharing platform in 2010 with Ben Silbermann, who is the San Francisco, California-based company’s chief executive officer, and Paul Sciarra, who left in 2012.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Inside Retail

JULY 15, 2024

Lotions, serums, sunscreens and other skincare products typically advertise whitening on the label. Since consumers buy beauty products in so many different formats, it means beauty brands can’t afford to concentrate on just one or two platforms. Influencers Influencers are a key driver of sales in the beauty market.

Marketing 130

Marketing Accounting Department Stores Supermarket 130

Rangeme

AUGUST 16, 2022

and is often a driver for consumers to visit a store —especially in the convenience channel. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day. But convenience stores aren’t the only place consumers are shopping for CBD.

Consumer 52

Consumer Advertising Location Shopping 52

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Consumer Returns Promotions 98

Mass Relators

APRIL 13, 2021

Reardon spent the last decade with Macy’s, retailer of apparel, accessories, cosmetics, home furnishings and other consumer goods under the Macy’s, Bloomingdale’s and Bluemercury banners. She served as Macy’s chief marketing officer from 2012 through 2016.

Marketing 52

Marketing Home Furnishings Accessories Apparel 52

VMS

APRIL 7, 2021

That’s why in 2012 we created VMSD’s annual Designer Dozen awards program to recognize retail’s rising stars, ages 35 and under, who are making their mark on an industry that is poised on the cusp of reinvention. Advertisement. Advertisement. Most days I’m consumed with space planning or reviewing drawings.

Visual Merchandising 98

Visual Merchandising Advertising Department Stores Space Planning 98

Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. But it was not until 2012, four years after she sent her first newsletter that goop ventured into eCommerce. Build a loyal following before you monetize. 150,000 subscribers. The t-shirt quickly sold out.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 69

Grocer Promotions Fashion Management 69

Clover - Retail

SEPTEMBER 27, 2024

merchants paid around $100 billion in Visa and Mastercard credit card fees in 2023–up from about $33 billion in 2012. Essentially, the customer pays less than the advertised price if they choose to pay with cash. Cash discounts drive higher revenue In general, consumers are highly responsive to discounts and incentives.

Merchant Services 52

Merchant Services Payment Services Checkout Advertising 52

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

A1 Retail

FEBRUARY 12, 2024

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! On the subject of fashion seasons he said, “’The consumer isn’t driving seasonality it’s the retailer that drives it. In fashion we expect seasons.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52

Retail Gazette

JULY 24, 2023

Burberry, which revamped its luxurious Bond Street store late last month, opened its world-beating flagship on Regent Street in 2012. We are serving our consumers and brands in a way that we haven’t done before.” However, this isn’t a recent phenomenon. I’m a firm believer that retailers need to behave like brands.

Department Stores 52

Department Stores Home Furnishings Location Shopping 52

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Of the world and you are having some direct-to-consumer.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Retail Geek

FEBRUARY 24, 2021

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. 4:52] Getting in there in 2012 and really. 6:26] Early 2012 when I had arrived at Amazon to help set up the North American.

Advertising 75

Advertising Consumer Shopping Grocer 75

365 Retail

OCTOBER 28, 2024

As consumer trends shifted, Morph Costumes evolved beyond its original morph suits, expanding to over 1,000 unique designs and navigating challenges on platforms like Amazon. We use data to develop winning costumes and then aim to be the world leader at distributing them directly to consumers around the world through the Amazon marketplace.

Marketing 64

Marketing Advertising Consumer Apparel 64

Inside Retail

AUGUST 20, 2024

Hudson’s Bay brought it back, so Zellers is something that immediately triggers an emotional reaction with consumers and an understanding of the proposition. We know we’ve got this asset, and we know it’s developing really well, and we know the response we get from consumers. We’ve not pushed Anko on that basis.

Marketing 262

Marketing Department Stores Promotions Accessories 262

Retail Geek

MARCH 18, 2022

ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. Jason: [20:55] Yep and so the profile of the typical shipbob customer is a start-up that’s intending to sell direct to Consumer mostly through their own website is that a fair characterization.

Merchant Services 52

Merchant Services Fulfillment Shipping Marketing 52

Indigo 9 Digital

JUNE 28, 2022

billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Horowitz decided Abercrombie & Fitch would focus on a young millennial consumer while Hollister would focus on a teen consumer. Abercrombie & Fitch looked like it would face extinction as well.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Retail Geek

MAY 13, 2021

23:48] I wasn’t completely sure but I went to her website and she had a clips of herself doing advertisements from years ago before she started working for Amazon and I clicked play on a couple of them and I was like my God that is the voice of a all right.

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52