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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. In terms of advertising ROI, the most efficient of all TV media is on the national cable networks.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In 2021, the global metaverse market was estimated at $38.85 Joining the metaverse may seem overwhelming at first — but by taking small steps, you can gradually work your way up to a full-fledged offering. As a small business owner or marketer at a medium-sized retailer, you likely juggle many roles and responsibilities.

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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

At the height of the COVID pandemic the might of ecommerce was laid bare. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. This allows advertisers to take a step closer to connecting marketing effectiveness with business goals and make smarter strategic decisions.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The news that no spectators, not even locals, will be allowed at this year’s Olympics, not only means the loss of upwards of $1.2 How will Splintered Viewership Impact Advertising Efforts?

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. The company was founded in 2012 with its core product offering, BarkBox. At Bark, it’s more than attribution. McDonnell: Dogs aren’t pets; they’re family.

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