Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Apparel 260

Apparel Consumer Promotions Marketing 260

Inside Retail

JUNE 22, 2023

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

Advertising 228

Advertising Specialty Retailers Consumer ATS 228

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

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Advertising Social Commerce Marketing Shopping 301

Small Biz Trends

SEPTEMBER 7, 2022

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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Advertising Marketing Consumer ATS 130

Inside Retail

OCTOBER 21, 2021

billion purchase of LinkedIn in 2016. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Social media platforms that have not pursued mergers with fintech firms have been working on ways to allow consumers to buy directly from their platforms.

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Merchant Services Payment Services Social Commerce Returns 130

Mass Relators

APRIL 13, 2021

Reardon spent the last decade with Macy’s, retailer of apparel, accessories, cosmetics, home furnishings and other consumer goods under the Macy’s, Bloomingdale’s and Bluemercury banners. She served as Macy’s chief marketing officer from 2012 through 2016.

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Marketing Home Furnishings Accessories Apparel 52