Next-Gen Co-Brand Cards are Tailored to You, by You
Retail TouchPoints
APRIL 9, 2024
A recent survey found that one in three Gen Z shoppers would switch merchants if given more personalized offers. Gaming is another area that offers a new platform to “meet” consumers and deepen engagement, whether by enabling a seamless in-app or on-console payment or by creating unique digital assets exclusively for co-brand cardholders.
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