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By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. The company has also stated that: “digitally engaged customers purchase 2 to 3 times as many products as those that are not digitally engaged." Do you like this content?
Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app mobile payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work.
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