Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate.

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Inside Retail

MAY 19, 2024

In some ways, this makes Réthoré the perfect CEO for Jurlique, which was acquired by the Japanese cosmetics company Pola Orbis Holdings in 2011 and has a strong presence in Asia. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. When you are in Guangdong, for example, in summer, you want a dry oil.”

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Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

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