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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 220
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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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Mastercard faces court over anti-competitive deals with major retailers

Inside Retail

We allege that Mastercard had substantial power in the market for the supply of credit card acceptance services and that a substantial purpose of Mastercard’s conduct was to hinder the competitive process by deterring businesses from using Eftpos for processing debit transactions,” said ACCC chair Gina Cass-Gottlieb. “We

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. What is Marketing in the Moment? when that shopper prefers to receive content).

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NRF: Holiday Spending Could Top $966B, but Shift from Goods to Services Continues

Retail TouchPoints

seen from 2010 to 2019. “It Some of this hiring may have taken place in October to support early holiday sales events and promotions. While the 2023 growth rate is lower than in recent years, when stimulus spending helped inflate retail sales, it’s in line with the average annual holiday increase of 3.6%

Finance 229
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. Benefits to retailers and brands include promoting in-store inventory in real time, using Google Shopfronts as a local, digital experience and monitoring the impact of digital advertising.

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Iceland boss accuses Aldi and Lidl of ‘preventing competition on retail parks’

Retail Gazette

While restrictive covenants, which are clauses that stop rivals opening shops near their competitors, have been subject to a Competitions and Markets Authority (CMA) review of grocer land deals, the discounters are not required to meet the rules, according to The Grocer. of the market.