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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

And the Fulfillment front is going to help these Amazon d2c Brands and I think what’s going to happen is going to create a rise of the next wave of d2c or the next kind of.