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When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketingspend to, as Liu put it, “focus on achieving target returns on our ad spend.
Matt: [29:08] It’s a lot like it’s a dressed-up it’s like a gastropub version of their original like multi what was it called mer multi-channel fulfillment service. Scot: [29:06] Got it and then if I. Scot: [29:17] Yeah yeah but with a consumer front end to it. A couple of things kind of jump out at me there.
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