From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores
Retail TouchPoints
OCTOBER 23, 2020
The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.
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