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As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targetedmarketing. Targeted email. How do you engender loyalty with these customers?”
It can be easy to underestimate the difficulty of entering the US when looking at brands like Cotton On, an Aussie-born retailer that has been a part of the American apparel scene since 2009 and currently has 154 stores spread across the US. However, it hasn’t been all smooth sailing, especially in recent years.
sales festival back in 2009, we only had 27 brands back then, and this year, we have 290,000 brands, with retailers all over the world, so you can imagine the scale of this event and the level of participation that has evolved over the years,” Shan said. Right now, the company is in the midst of its 14th 11.11 Peak sales periods.
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