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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). According to data from consumer insights provider Numerator, consumers purchased groceries from 20.7

Shopping 289
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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

Consumer 325
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

Consumer 246
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Rothy’s Names New CEO and President as Co-Founders Move Up

Retail TouchPoints

She also served as President and CEO of Charlotte Russe from 2009 to 2019 and has served on the boards of companies including Kendra Scott, Levi Strauss & Co. Quanbeck’s previous experience includes serving as CFO of Charlotte Russe and seven years at Bank of America Merrill Lynch in its consumer and retail investment banking group.

Finance 264
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey.

Consumer 231