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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

Shopping 271
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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. “I think that looking at 2008 as a proxy is not a bad idea,” said Isaac Krakovsky, Partner in the Business Transformation Practice at EY in an interview with Retail TouchPoints.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. In 2022 I went to Brisbane and scouted the location there and we started straight away,” Niels Bark, Lekker’s CEO, told Inside Retail.

Marketing 251
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How Spirit Halloween Takes the Fright out of Operating Thousands of Pop-up Stores Each Year

Retail TouchPoints

“All Spirit Halloween stores follow a common design blueprint that is then adjusted to fit each specific retail space ,” explained Nikki Balles, Corporate Director of Public Relations and Communications at the retailer and its parent company Spencer’s Gifts in an interview with Retail TouchPoints. “By

Location 284
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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

Thousands of years later, in 2009, the market for digital assets arose. Reintroducing NFTs for Retail Selling digital products to consumers is not new. Consumers buy digital services from Netflix. When a consumer rents a movie, it’s the same movie that any other consumer can rent.

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A shift in attitude: How Lekker Bikes is normalising e-bikes in Australia

Inside Retail

Back in 2009, industrial designer Meindert Wolfraad identified a gap in the market for practical, comfortable and stylish commuter bikes that would enable Sydney-siders to get around, similar to what he saw growing up in the Netherlands. Meindert Wolfraad: Lekker Bikes started back in 2009, in Sydney.

Planning 243
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

The Growth Activist managing director Rosanna Iacono – who previously worked in leadership roles at Nike – believes that the NTC content has a target audience of older millennials and Gen X, who use streaming services more than their younger counterparts. Mining insights. This is already happening,” she said. “In

Consumer 244