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While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.
TV is dead, headline from 2008. By the way, TV advertising is still a big piece of our marketingspend. The mall is dead, headline from 2001. Here we are with both of them still intact.
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