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New ultra fastfashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailersfast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fastfashion, and a slew of new competitors began to emerge.
The fastfashionretailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. The retailer was originally called SheInside but the name was shortened in 2015 to Shein.
By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Do you like this content? Stores at the centre.
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