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According to Bain & Company, a 5% increase in customerretention correlates with an increase in profit of at least 25%. 42 Interesting Stats about Customer Loyalty You May Not Know. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. 20 What do Customers Want?
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Johnson has said that that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customerretention, and marketing efficiency." Then between 1998 and 2008 Starbucks increased its number of locations from 1,886 stores to 16,680.
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