Remove 2008 Remove Customer Retention Remove Planning
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Brand Loyalty is Put to the Test

Rangeme

According to Bain & Company, a 5% increase in customer retention correlates with an increase in profit of at least 25%. 42 Interesting Stats about Customer Loyalty You May Not Know. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. 20 What do Customers Want?

Consumer 105
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How to Get the Most Out of Loyalty Programs During an Inflation Crisis

Independent Retailer

The United States’ consumption of candy increased sharply during the economic downturn that began in 2008. Cadbury’s profits went up 30 percent in 2008, Nestle saw an 11 percent growth that year, and The Hershey Company’s overall sales increased five percent a year from 2008 to 2010 during the worst part of the recession.

Returns 52
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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

Johnson has said that that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency." Then between 1998 and 2008 Starbucks increased its number of locations from 1,886 stores to 16,680.