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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

Founding 99 Bikes and taking flight Matt Turner, the current director of 99 Bikes, opened the first store in Milton, Brisbane, in May 2007. Australia is the strongest market for the business. This year, the group has closed three stores in New Zealand and in the highly competitive UK market, two closures are planned.

Returns 130
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

It was founded in 2007 by Jason Daniel and now has eight retail stores in Australia, one in San Diego, US , with two new stores coming soon. These partnerships are part of the strategy to further reinforce the brand’s community approach within its identified key markets.

Planning 264
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. It all began with Josie creating lingerie on her living room floor.)

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99Bikes drives 6 per cent of total digital revenue from Wunderkind

Inside Retail

Established in 2007, 99Bikes is Australia’s largest bicycle retailer, with over 60 stores nationwide. The retailer partnered with Wunderkind – the leading AI-driven performance marketing solution – as part of this optimisation journey. return on investment with Wunderkind. The results: 6.14

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Fashion 130
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Do consumers return the entire product or part of their purchases? They’re also good at cutting costs, and they tend to provide budget-savvy marketing content that appeals to conscious consumers. What features are guests engaging with on the products they see? After engaging with products, do customers add them to the cart?

Consumer 259