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ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. I’d say we’re more of a socialcommerce platform than a marketplace. It matches influencers with retailers to advertise and market retailers and products across social platforms.
But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise. TikTok has become a big advertisement for people to then go over to Amazon and buy [the product] because it’s cheaper or they get free shipping,” said Parkhurst. Either way it’s good for us.
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