eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. to fulfill and ship that order which means Amazon loses money on many orders. In 2009 Amazon’s shipping and fulfillment costs were 15.6% But it costs $10.59 But by 2021 they were 32.3% of sales or $152 billion.
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