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Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. In one example, an apparel brand observed that its customer churn was increasing and attempted to slow the decline with aggressive win-back promotions. Lessons from the Digitization of the Trading Floor.
Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. Large stores are inherently risky. and ultimately profitability.
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