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The challenges presented by new channels and technology demand knowledge to manage success, and many people have argued that they dictate completely new approaches to research. Do I need separate people to manage shopper insights versus consumer? How to ensure the maximum impact of Point of Sale programs on key indicators?
Sevana Massih, inclusion and diversity program manager of accessibility at Starbucks, told Inside Retail. Aira technology connects users to remote visual interpreters who instantly decipher text via a smartphone app. Aira [is] a service we tested in seven U.S. cities early this year, including at our Signing Store in Washington, D.C.,”
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