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Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. The management of trading floors has evolved to cope with this complexity. A critical enabler is the ability for managers to review the profitability of trades in real time and intervene as the situation requires.
Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. An inability to leverage social media effectively. Large stores are inherently risky.
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