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Viall will retain ownership of merchandising and product development functions and assume responsibility for the supply chain; and Kelly Cook, who joined David’s Bridal in 2019 as EVP, Chief Marketing and IT Officer, has been promoted to President of Brand, Technology and Finance.
Chang has been President of PacSun since 2018 and has served in multiple senior positions since joining the company in 2006. Like Chang, Olson joined PacSun in 2006 and held multiple senior positions before being named Chief Brand Officer in July 2020. As Co-CEOs, Chang and Relich will have distinct oversight of key business functions.
Staff members are required to tolerate all of the store’s noise and acoustics — both good and bad — which can potentially lead to increased levels of discomfort. In-store staff are the public face of the retail company with varying duties and responsibilities like interacting with customers, handling finances and carrying out stock control.
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