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Starting as a Senior Designer in 2006, he worked his way up to VP of Innovation before he left the company in 2017. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained.
Namely, the initial decision to open its website to third-party sellers, and the 2006 decision to offer its fulfillment facilities and capabilities (and through that the Prime service promise) to sellers. Our relationship [with sellers] has evolved over the years, and it’s not been without controversy.
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