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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? Hopefully, June.

Marketing 130
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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.