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Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.
Under the “de minimis” rule, which seeks to reduce customs paperwork, the United States exempts foreign packages valued at US$800 or under from tariffs as long as they’re shipped to individuals. Lei says tariffs and e-commerce curbs would force him to accept lower sales volumes, and US consumers will need to pay more.
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