eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. This process of ordering and returning goods is very expensive.
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