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Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. We are now at a similar inflection point for retailers. From 1999 to 2006, he was Co-founder and CEO of figleaves.com , which was sold to N.Brown in 2010.
Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. An inability to stay ahead of the competition. Think Sears.
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