eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper. In 2018 Casper spent $80.7
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