Remove 2006 Remove Advertising Remove Point of Sale
article thumbnail

5 Shopper Insight Fundamentals that still apply today

Shopper Intelligence

How to ensure the maximum impact of Point of Sale programs on key indicators? How to Be a Retail Revolutionary (2006): “I want to understand why we’re willing to spend $3.50 How to optimize the reach and content of shopper communication to be more influential? How does the purchase environment affect expectations and outcomes?