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Thomas Gruen and Daniel Corsten wrote an academic essay in 2005 titled “On Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks.” One shocking conclusion was that 72 percent of traditional (product not on shelf) out of stock events are the result of poor store management.
He mentions a rebound in demand in Europe, excluding the UK, and highlights retailers’ focus on profitability and inventory levels. The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. billion consumers are shaping shopping trends.
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