Inside Retail

AUGUST 22, 2024

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. Successful campaigns often evoke the emotions of pride, unity and inspiration associated with the Olympics.

Apparel 260

Apparel Consumer Promotions Marketing 260

Indigo 9 Digital

MAY 16, 2022

Those are buzz words now but two decades ago most brands weren’t focused on diversity and inclusivity in their marketing messages and collateral. This changed with Dove’s Real Beauty campaign in 2004. The models in the campaign were also more diverse and inclusive than other marketing campaigns at the time.

Marketing 98

Marketing Consumer Target Market Retail Trends 98

Indigo 9 Digital

MARCH 8, 2023

caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. was founded by father-son duo Joey and Alan Shamah," said Achelle Richards, e.l.f.'s CEO Tarang Amin.

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98